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Privacy Policy
Who We Are
We are not just a furniture store. While Ashley® is the most iconic segment of the Ashley brand today, the Ashley family of companies is much more than just a retail store. Ashley Furniture Industries, LLC is the largest manufacturer of furniture in the world with major manufacturing facilities in the United States and abroad. Ashley Furniture Industries supplies furniture to over 6,000 retail partners in 123 countries. Ashley Distribution Services, Ltd. delivers over 30 million pieces of that furniture annually with its gigantic fleet of trucks and trailers while also providing backhaul services to many other companies. Ashley Global Retail, LLC operates Ashley and Ashley Outlet retail furniture stores throughout the United States and www.ashley.com, the Ashley retail website.
Scope of this privacy policy
This is the privacy policy of Ashley Furniture Industries, LLC, Ashley Distribution Services, Ltd., Ashley Global Retail, LLC, and their respective affiliates (collectively referred to as “Ashley,” “we,” “us,” or “our”), and it describes how and why we collect, use, share, and protect your personal information within our Ashley and Ashley Outlet retail stores in the United States and on our websites and mobile services. Our privacy policy also describes the choices you can make about how we collect, use, and share your personal information. Personal information is information that directly or indirectly identifies, describes, relates to, is reasonable capable of being associated with, or can reasonably link to a particular consumer or household.
Please note that many Ashley retail locations are independently owned and operated and have their own privacy policies. Additionally, we maintain separate privacy policies for our international operations, and we may provide different notices of our information practices with respect to certain subsidiaries or affiliates, in which case this privacy policy will not apply.
The information we collect about you
The information we gather about you depends on the context. By and large, it’s information about you that can personally identify you—either on its own or when combined with other information.
Information we collect from you
- For registration: When you create an account, we collect your name, email address, and phone number.
- For billing and delivery: To process payments and deliver products, we collect your name, address, telephone number, email address, and credit or debit card information.
- For user-generated content: We may offer you the ability to post content (e.g., product reviews). Anyone can read, collect, and use any personal information that accompanies your posts.
- For contests, sweepstakes, and special offers: When you sign up, you give us your name, email, and other required information.
- For surveys: We gather information through questionnaires, surveys, and feedback programs.
- During contact with our call centers: We collect information when you place an order over the phone or contact customer care.
- Through online chat: We collect information when you communicate with us through our online chat tool.
- Personal contacts data: With your consent, we comply with your requests to collect data about your friends, family, or acquaintances (e.g., Refer a Friend campaigns). You acknowledge that you have everyone’s consent for us to use their contact information.
- Through your camera: Certain features of our sites may ask you to grant us access to your camera (such as image search, augmented reality, or scanning bar codes).
Information collected automatically
You also provide us information in other ways through technology. Some of this information may be linked to you personally.
- With tracking technologies in your browser and mobile apps: We use technologies like cookies, web beacons, and scripts. We track and store data such as your IP address, location, operating system, browser, and pages you visit. We do not currently respond to “Do Not Track” signals, but we do respond to the Global Privacy Control.
- With GPS features: We may collect information about your location when your device is set to provide location information, for example, to show you the nearest Ashley locations.
- With facility cameras: We operate cameras in store for security and operational purposes, such as improving store design.
Information we collect from other sources
We receive information about you from other sources so that we can fulfill orders, correct or supplement our records, and prevent fraud. Examples of information we receive include:
- Purchase, delivery, and address information from third party retailers.
- Updated delivery and address information from our carriers.
- Account information from third party lenders or lease-to-own service providers.
- Public data, survey data, and demographic data from privately-owned databases.
- Social media platform data, including aggregate data on our followers and individual users’ public profiles.
| Category of Personal Information | Source Categories | Business or Commercial Purposes | Categories of Third Parties With Whom We Share Information |
|---|---|---|---|
| Identifiers such as a real name, postal address, physical address, unique personal identifier, online identifier, IP address, email address, account name, driver’s license number, or other similar identifiers | Provided by you from forms or direct interactions, Collected by us through your interactions with our sites, Provided by independently owned and operated Ashley retail locations, Provided by third parties for whom we fulfill orders of our products, Data brokers or resellers, Social media services, like Twitter or Facebook | Complete your request to sign up to receive information via email from us, Complete your request to register as a member of any of our websites, Process and complete your purchase or other transaction, Provide you with customer service, Customize your shopping experience, Notify you of advertisements and promotions, Respond to reviews, Protect the security and integrity of our sites and business, Comply with valid legal procedures, requirements, regulations, and statutes | Ashley retail locations that we don’t control, Third party service providers |
| Personal characteristics, such as your gender, age, date of birth, citizenship status, marital status, and veteran or military status | Provided by you from forms or direct interactions, Data brokers or resellers, Social media services, like Twitter or Facebook | Customize your shopping experience, Notify you of advertisements and promotions, Communicate great values and featured items to you, Comply with valid legal procedures, requirements, regulations, and statutes | Ashley retail locations that we don’t control, Third party service providers |
| Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies | Provided by you from forms or direct interactions, Collected by us through your interactions with our sites, Provided by independently owned and operated Ashley retail locations, Provided by third parties for whom we fulfill orders of our products | Fulfill orders of our products made through third parties, Provide you with customer service, Process and resolve product warranty claims, Customize your shopping experience, Notify you of advertisements and promotions, Respond to reviews, Protect the security and integrity of our sites and business, Comply with valid legal procedures, requirements, regulations, and statutes | Ashley retail locations that we don’t control, Third party service providers |
| Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet web site, application, or advertisement | Collected by us through your interactions with our sites | Customize your shopping experience, Notify you of advertisements and promotions, Communicate great values and featured items to you, Respond to reviews, Protect the security and integrity of our sites and business, Comply with valid legal procedures, requirements, regulations, and statutes. | Third party service providers |
| Geolocation data | Collected by us through your interactions with our sites | Customize your shopping experience, Notify you of advertisements and promotions, Communicate great values and featured items to you, Comply with valid legal procedures, requirements, regulations, and statutes | Third party service providers |
| Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes | Customize your shopping experience, Notify you of advertisements and promotions, Communicate great values and featured items to you |
Other situations in which we may share your information
- We serve ads through websites, locations, platforms, and services operated by third parties. These ads are often targeted at people who have visited our sites or have similar traits.
- In business transactions, such as selling or buying stores, your information may be a transferred business asset. It may also be shared if our business is merged, sold, or reorganized.
- We may also disclose your personal information to enforce your contractual obligations to us or to protect the rights, property, or safety of Ashley, our customers, or others.
Sale of Information
We do not sell personal information of our customers as the term “sell” is traditionally understood. However, certain data privacy laws broadly define “sell” to include sharing information for something of value. Under that broad definition, we have “sold” personal information to third parties for a business or commercial purpose in the preceding 12 months. For more information, see the table above.
What about Sensitive Personal Information?
We generally don’t want to gather any sensitive information about you. We would prefer that you never share with us any sensitive information, including your social security number, racial or ethnic origin, political opinions, religion, health or genetic characteristics, trade union membership, or criminal background.
How Long Do You Retain Data?
It depends. We store your personal information for as long as needed, or permitted, based on the reason why we obtained it (consistent with applicable law).
Children
Our sites are intended for a general audience and are not directed at children under thirteen (13) years of age. We do not permit anyone who tells us they are under the age of 13 to register or open an account with us. Children under the age of 13 should always ask their parents or guardians for permission before providing any contact information to anyone online. We urge parents and guardians to participate in their children’s online activities and use parental controls.
Cookies and Other Trackers
We use cookies and similar tracker methods when you visit our sites. These include essential, preference, analytics, and marketing trackers. You can manage these trackers in your browser settings or by using the Global Privacy Control. To opt out of specific services, you can visit their respective websites or use tools like NAI Mobile Choices or AppChoices.
Security
We take appropriate security measures to protect against unauthorized access to your data. Our servers are protected by firewalls and are physically located in secure data facilities. While no system is 100% safe, we believe our steps dramatically reduce the likelihood of security problems to an appropriate level.
You may receive email messages from us. If you no longer wish to receive these communications, let us know by following the opt out directions on any of the email messages you have received from us. Please note that for independently owned and operated Ashley retail furniture stores, you will need to contact them directly.
Notice Of Financial Incentives
We may offer various financial incentives (such as free shipping, discounts, and other special offers) to customers who provide personal information. The value of the personal information provided is reasonably related to the estimated value of the incentive. We reserve the right to withdraw or modify these incentives at any time.
Your Data Rights, Including Access, Deletion, and Opt-Out
You have the right to request what information we collect, use, disclose, and sell. You also have the right to request that we delete any personal information about you. To submit a request call 800-757-0064. We will not discriminate against you for exercising any of these rights.
You may designate an authorized agent to make a request on your behalf. We reserve the right to deny any request from an agent who does not submit proof of authorization.
California Privacy Rights – “Shine the Light”
Pursuant to California Civil Code Section 1798.83, a California resident can request information about the types of personally identifiable information we have shared with third parties for direct marketing purposes. All requests must be in writing and sent to: Ashley Privacy Office—Legal Department, 1670 E 8th Ave., Tampa, FL 33605.
Concerns About Privacy
If you have any questions or comments about this privacy policy, please contact us:
Ashley Privacy Office—Legal Department
1670 E 8th Ave.
Tampa, FL 33605
Privacy Policy Changes
Our privacy policy is subject to change without direct notice to you. We may change our privacy policy at any time by posting a new version of it on our websites. Therefore, you should review our privacy policy each time you visit any of our websites. The dates provided below will inform you as to when the most recent material updates to our privacy policy occurred and the date on which our updated privacy policy became effective.
Date of Last Update: August 3, 2023
Date Updated Policy Became Effective: August 3, 2023
